What is Bohma Creative?

Developed by Scott Seiter, Bohma Creative is a one-person freelance graphic design business which handles web, print, and identity projects.

Where does the name Bohma come from?

Bohma comes from the word bouma (pronounced "boh'•ma"), sometimes used in the work of cognitive psychology to mean the shape of a cluster of letters, often a whole word.

Many typographers believe that, when reading, people can recognize words by deciphering boumas, not just individual letters. They claim that this strategy is a natural one for increasing reading efficiency.

The bouma concept can apply to design as well, when components and details work together to create a level of communication greater than the sum of the parts.

How does a Bohma project take shape?

Just as scientists rely on the scientific method, designers rely on their own process to ensure consistent, effective results. While every Bohma project will have its own unique demands, it will always be informed by the Universal Problem Solving Process.

	ACTIVITIES Vision/scope definition Discovery of user needs Competitive analysis Communication audits Brand visual collection Analysis of existing data OUTCOME Initial findings Hypothesis
	ACTIVITIES Synthesis of findings Strategy development Visual mapping Scenario planning Positioning alignment OUTCOME Design plan Site maps Schematics
	ACTIVITIES Concept development Map solutions/innovations OUTCOME Create final designs Final communications
	ACTIVITIES Production Print management Contracting/managing vendors Usability testing OUTCOME Final solutions Implementation/training
	ACTIVITIES Results testing Results tracking OUTCOME Evaluation reports Change management
	© 2003 Hotwire Incorporated

Rates & prices

Estimates are based on an hourly rate and vary depending on the specific demands and scale of a project to accommodate differences in budgets. Please call or email for an estimate on your project.