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ACTIVITIES
Vision/scope definition
Discovery of user needs
Competitive analysis
Communicaion audits
Brand visual collection
Analysis of existing data
OUTCOME
Initial findings
Hypothesis |
ACTIVITIES
Synthesis of findings
Strategy development
Visual mapping
Scenario planning
Positioning alignment
OUTCOME
Design plan
Site maps
Schematics |
ACTIVITIES
Concept development
Map solutions/innovations
OUTCOME
Create final designs
Final communications |
ACTIVITIES
Production
Print management
Contracting/managing vendors
Useability testing
OUTCOME
Final solutions
Implementation/training |
ACTIVITIES
Results testing
Results tracking
OUTCOME
Evaluation reports
Change management |
